Creating a B2B customer persona is critical to developing a successful marketing and sales strategy. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.     Understanding B2B Personas It includes information about their

In the business-to-business world, understanding who you're targeting helps you craft better offers. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.     Understanding B2B Personas A B2B customer persona is a stra

From accounting and IT to marketing and HR, business services help boost performance across all sectors. Understanding the types and value of business services can position your company for success.     The Role of Services in Business Operations They are usually non-tangi